Work.

Four products, and they rhyme. Public transit, trucking, freight, navigation. All of them have more than one side, all of them are used by professionals who are working while they use them, and in all of them the interesting question is the same one: which users actually drive this, and where are we losing the rest.

We would rather show a small number of cases in full than a wall of logos we cannot quantify.

TARANSIT

Our own app. 16,531 users, seven behavior groups, and the one screen in the one session that decides who stays. Every number exact, because we own the data.

Road Lords

Sygic. Free truck navigation with a dispatcher console behind it. Nearly 44 percent of new users never reached the map. Day-30 keep-rate rose 20.3 points.

Loads Platform

Eurowag. A freight marketplace that matches carriers and shippers from telematics rather than waiting for anyone to post a load. Twenty five research sessions killed four features before they were built.

Bloomreach, Fleximodo, Hubarium and Solvedio are also on the list. They are not written up here, because we do not have numbers we are allowed to publish for them, and a logo without a number is just decoration.

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